Search engine optimization (SEO) is the process of improving the visibility of a website or a webpage in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Our SEO strategy considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results page to decrease their visibility. The goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.ORM primarily involves tracking what is written about a client on the internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.

We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise. Social media management can help you manage outbound and incoming online in a more efficient manner. SMM can also help you to more easily monitor what people are saying about your business. We automate the process by delivering your outgoing messages through multiple social media outlets simultaneously, to help you to amplify your social media presence across several social networking sites.

When buyers look for services on Google, the 3 to 7 most relevant local businesses are displayed on a map with the company and phone number. Whether you’re a large company or a small “Mom and Pop Shop” start thinking locally because that’s where your customers are. If you’re not promoting your business on Google Maps (and Yahoo! Local), now is the time. Google Maps will help you get high search engine visibility for competitive (and potentially lucrative) local city oriented keyword phrases like “Charlotte Dentist “, “Atlanta Roofers”, or “New York Carpet Cleaners.”

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience. Email marketing (on the Internet) is popular with small businesses for several reasons:

- An exact ROI can be tracked (“track to basket”) and has proven to be high when done properly.
- Email marketing is often reported as second only to search engine marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
- Almost half of American internet users check or send email on a typical day.

One of the most cost-effective strategies for instilling consumer confidence in your local business is encouraging online reviews and ratings. For example, 55 percent of U.S. consumers trust a local business more after reading positive online reviews and 67 percent of respondents say they trust online reviews as much as word-of-mouth recommendations. Ratings and reviews enable consumers to see what others truly think about a product or service before deciding to spend their money. Ratings and reviews also benefit local businesses because they differentiate products and services, improve search engine rankings, and drive free web traffic.

Pay per click (PPC) (also called Cost per click) is an internet marketing model used to direct targeted traffic to websites. Advertisers only pay when the ad is clicked. Hookfish marketing manages your pay per click program, bidding on keyword phrases relevant to your target market. While search engine optimization is an ongoing process to grow your authority over time, PayPerClick advertising is a great way to start lead generation right away.